Gr4vy, an American cloud-native payment orchestration platform, has announced its readiness to facilitate agentic payment transactions via its orchestration layer and the introduction of the Agentic Development Kit (ADK). This toolkit is aimed at enabling merchants to develop and deploy AI-integrated storefronts within conversational AI platforms, such as ChatGPT.
The ADK operates on the Model Context Protocol (MCP) and allows for embedded shopping and checkout functionalities within conversational interfaces. Upon activation, merchant storefronts connect to Gr4vy through a single API, granting access to various payment methods including over 400 payment service providers or existing payment stacks. Gr4vy’s orchestration layer ensures real-time routing, retries, fraud protection, and dynamic transaction workflows within a PCI Level 1-compliant environment. Additionally, merchants gain insights into agentic transaction performance, facilitating conversion optimization and routing enhancements.
Context and merchant preparedness
The launch of the ADK addresses the disconnect between AI’s increasing role in commerce discovery and the payment infrastructure designed for traditional environments. Morgan Stanley research, cited by Gr4vy, indicates that 23% of US consumers have made a purchase using AI within the past month. However, existing payment infrastructures were not built to cater to AI-driven interactions, leaving many merchants without the necessary tools or visibility.
Crucially, Gr4vy has demonstrated the capability to enable agentic payments within ChatGPT through its ADK. The toolkit offers a streamlined approach for merchants to integrate these capabilities without the need to overhaul their existing payment infrastructure, leveraging Gr4vy’s orchestration layer as the control and routing mechanism for AI-driven transactions.
John Lunn, Founder and CEO of Gr4vy, remarked that AI is increasingly part of the checkout process, and that the ADK provides merchants with a structured solution to adopt this technology while leveraging the appropriate infrastructure rather than reconstructing their entire payments stack.
