Colombia-based fintech Addi has secured an additional USD 50 million from Victory Park Capital, with Neuberger Berman managing the commitment. This transaction represents Neuberger’s inaugural credit investment in Colombia and highlights ongoing institutional support for the country’s consumer finance sector.

Redefining Financial Access in a Technologically Connected Yet Cash-Dependent Market

Despite boasting one of Latin America’s highest mobile phone penetration rates, with 78.3 million devices by early 2025 equivalent to 147% of the population, more than 70% of financial transactions in Colombia still occur in cash. Formal credit remains underutilized for a significant segment of the population.

Founded in 2018, Addi has been working towards bridging this gap by operating a dual-sided platform that links consumers and merchants. Currently, the platform serves over 2.5 million consumers and more than 27,000 merchants, with small and medium-sized businesses forming the majority of its merchant base.

This expansion will bolster local economic activity while providing consumer credit access. The upsize builds on an existing partnership between Addi and Victory Park Capital, marking a new phase where Neuberger’s involvement enhances the funding structure and underscores growing international interest in Latin American fintech as the region’s digital infrastructure evolves.

A Strategic Step Forward for Future Growth

The fresh capital will support Addi’s expansion within Colombia’s consumer finance landscape. The company intends to leverage this investment to further develop the technological capabilities that underpin its credit evaluation and merchant integration processes.

Victory Park Capital has chosen to expand their partnership with Addi due to the company’s proven execution and controlled growth. Neuberger highlighted Addi’s sustainable scaling model as a key factor in their decision, noting a clear alignment between the platform and the constrained credit access market of Colombia.

The economic trajectory of Colombia, one of Latin America’s fastest-growing economies over the past five years, with consumer spending driving growth, provides a robust context for this investment. However, the financial services sector’s relative underdevelopment offers opportunities for platforms like Addi that offer buy now, pay later and installment credit solutions.