Visa Launches Stablecoin Advisory Service

With its stablecoin business gaining momentum, Visa has introduced a new advisory service to assist banks, credit unions, and enterprises in implementing their own stablecoin strategies.

The Stablecoin Advisory Practice, part of Visa Consulting & Analytics, offers training, market analysis, strategy development, use-case sizing, and technical support for organizations interested in exploring digital assets. Pathward, VyStar Credit Union, and Navy Federal Credit Union are among its current clients.

Stablecoins: An Opportunity for Payments

Matt Freeman from Navy Federal Credit Union stated that stablecoins may enhance payment speed and lower costs. “With Visa’s support,” he said, “we are evaluating how this technology can fit into our broader strategy to deliver value to our 15 million members worldwide.”

Who Benefits?

The service targets organizations of all types, with small to mid-size financial institutions benefiting the most. According to Joel Hugentobler, Cryptocurrency Analyst at Javelin Strategy & Research, these entities can leverage stablecoins for reduced payment costs and member-focused services.

Larger financial institutions are likely to handle their own initiatives rather than opting for a competing service like Visa’s or Mastercard’s.

Visa’s Move into Stablecoins

This year, Visa has intensified its involvement in the stablecoin market. Its annual settlement volume reached $3.5 billion, and it launched more than 130 card issuing programs across over 40 countries as of two months ago.

Visa now accepts stablecoins for international transactions through its Visa Direct service, aiming to improve liquidity management beyond cross-border payments.

Integration and Exploration

Hugentobler noted that financial institutions not exploring stablecoin integration are behind the curve. He emphasized their potential applications in treasury and cash management, liquidity management, FX operations, and 24/7 settlement.