Payment provider Visa has introduced Visa Private, a premium service designed for high-net-worth individuals (HNWIs) seeking enhanced card benefits.
Initial Launch and Scope
This initial offering will be available in the UAE before expanding to other countries within the Gulf Cooperation Council (GCC).
According to recent data, the UAE is projected to welcome around 9,800 new millionaires by 2025. Visa Private aims to support issuing banks in catering to these clients’ sophisticated needs.
The initiative also supports the UAE’s broader ambitions of establishing itself as a global wealth hub.
Collaborative Design
VISA has partnered closely with its bank partners to create a product that caters to regional client preferences while maintaining top-notch security and convenience standards.
This new solution is intended to strengthen customer bonds for issuing banks and aid the UAE’s digital commerce objectives.
Key Benefits
The Visa Private program includes several exclusive perks:
- Complimentary lounge access for cardholders and their guests;
- Airport transfers within the UAE;
- VISA application support through OneVasco services;
- Harrods Gold membership tier;
- Discounts at selected fine-dining establishments and beach clubs across the GCC;
- Free access to padel courts;
- No-cost hotel stays in over 20 participating hotels;
- Diverse offers and perks from Club Med.
This new product is part of Visa’s global strategy for affluent clients, providing tailored value through innovative technology-driven solutions. The solution also enables issuing banks to provide their customers with a ready package of benefits backed by Visa’s extensive payment network and global merchant acceptance.
