Unzer has recently introduced in-store POS solutions in Denmark, partnering with Verifone for this endeavor.

This move marks an expansion of Unzer’s digital payments portfolio into the physical retail space, thereby complementing its existing online presence in the Danish market.

The integration of these in-store payment options represents Unzer’s first attempt to offer a unified online and offline service to local merchants.

Blending Online and Offline Services

The collaboration with Verifone leverages both companies’ strengths: Unzer’s expertise in payment processing and data management, paired with Verifone’s hardware solutions. This partnership is designed to provide small and medium-sized enterprises (SMEs) with the infrastructure necessary for seamless operations.

Looking ahead, Unzer aims to further enhance its unified commerce strategy in Denmark by integrating online and offline sales more closely. One of the key steps will be introducing Clearhaus POS acquiring services, which would allow merchants to manage their transactions from both channels through a single platform.

This move is strategically aligned with the growing trend of combining online and offline retail experiences, driven by consumer demand for consistent channel experiences. Unzer’s approach seeks to address this need without forcing merchants to handle multiple provider relationships.

Denmark presents an ideal market for expansion due to Unzer’s existing presence through brands like Quickpay and Clearhaus among Danish ecommerce businesses. While specific merchant uptake goals or timelines have not been disclosed, the clear direction is that Clearhaus POS acquiring services are set for implementation in the near term.

This development reflects a broader trend observed across Europe where payment solutions providers are broadening their offerings to cover both online and offline transactions.