Following a recent rebranding, TrustPay, which offers acquiring services and online payment solutions in Europe, has adopted the new name finby.
This change aligns with the company’s acquisition of an additional financial institution license, bolstering its presence across the European market. The Maltese license gives finby more operational flexibility and expands its reach into new markets.
Background of finby
Founded in 2009, finby serves online businesses navigating cross-border payments with a strong focus on the European market. It excels in supporting international e-commerce across the region by providing tailored acquiring services and local payment methods suited to each market.
The rebrand signifies an important milestone in its strategy, reflecting values of clarity and adaptability that drive growth. Securing the Maltese license further enhances finby’s capability to serve European clients more effectively, positioning it well for future developments.
finby emphasizes that this new identity marks a commitment to staying ahead in digital payments by offering faster, smarter, and more intuitive solutions tailored to its clients’ evolving needs. Compliance with regulatory requirements remains a priority.
The company notes that despite the brand change, its dedication to strong partnerships and quality service remains unchanged. The transition from TrustPay to finby is now complete, setting the stage for continued growth in Europe as digital payments continue to evolve.
