Worldpay has teamed up with Trulioo, a global digital identity platform, to enhance security measures for AI-powered and agent-led commerce.
Enhancing Trust and Consent in Digital Payments
The collaboration aims to boost trust, consent, and accountability in digital payments that are increasingly influenced by artificial intelligence (AI).
With AI-driven agents becoming more prevalent in consumer purchases, verifying agent identities and securing shopper consent is crucial. According to Meticulous Research, the global AI in retail market is projected to reach USD 92.7 billion by 2032, underscoring the necessity for robust frameworks that ensure safe and transparent transactions.
The Know Your Agent Framework
At the heart of this partnership is the Know Your Agent (KYA) framework, which leverages a Digital Agent Passport. This tamper-proof credential bundle assists merchants in confirming whether an AI agent is legitimate and authorized, along with ensuring proper consent.
The KYA framework offers structured guidelines for verifying developer identities, code integrity, user consent, and the ongoing trustworthiness of agents in real-time. Through this framework, merchants can validate consumer intent and the authority granted to AI agents, thus preventing fraud and unauthorized purchases.
Balancing Innovation and Security
The partnership introduces smart controls for managing AI agents effectively. Verified agents gain access to commerce platforms, while unverified ones face friction, and malicious bots are automatically blocked.
This approach seeks to improve checkout conversion rates for merchants, enhance fraud detection, and provide consumers with assurance that their AI assistants operate with appropriate permission.
By establishing a layer of trust across AI-powered transactions, the collaboration enables both merchants and platforms to unlock new experiences without sacrificing security or visibility.
The Worldpay-Trulioo partnership exemplifies how advanced payment technology can be integrated seamlessly with strong identity verification. This initiative reflects a broader industry trend: fostering AI-driven innovation while ensuring consumer trust and regulatory compliance in an increasingly automated marketplace.
