UK-based business management platform Tide has introduced a new cashback feature designed to assist small businesses in reducing expenses when they make purchases.

Tide’s Cashback Offer Covers Multiple Brands

This offer, accessible via the Rewards section of the Tide app, extends support for both online and in-store transactions. Over 100 brands are included, such as Apple, Currys, Deliveroo, Sainsbury’s, Wickes, and Grind Coffee.

Targeting Small Businesses Amid Economic Pressures

In light of the elevated Consumer Price Index (CPI) at 3.6% in June 2025, small businesses are experiencing economic strain, making every penny saved crucial for their growth and operations.

Tide’s new cashback feature is aimed at helping members collectively save significant amounts of money, thereby redirecting funds back into their businesses to facilitate expansion. Early feedback from the app launch has been positive, indicating strong engagement across different business categories.

Collaboration with Valuedynamx

The cashback capability was developed in partnership with Valuedynamx, a loyalty and rewards programme provider. This initiative is part of Tide’s broader strategy to assist members in saving time and money through tailored offers that align with their spending patterns and business needs.

Valuedynamx representatives noted that small businesses often struggle with budgeting for growth. Tide’s new cashback rewards system is intended to turn daily business expenditure into a strategic advantage, enabling members to reclaim funds spent and redirect them towards operational and expansion initiatives.