Tebex enhances European gaming revenue with TrueLayer’s integration.

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TrueLayer, a Pay by Bank network, has formed a strategic partnership with Tebex to expand the Pay by Bank model into the gaming sector. This collaboration aims to open new growth channels for Pay by Bank within the gaming industry.

Enhancing Gaming Monetization

The global gaming market, valued at USD 187.7 billion in 2024 and projected to reach USD 213.3 billion by 2027, faces challenges from traditional payment methods like card failures, high chargebacks, and hidden fees that tarnish the player experience.

Incorporating TrueLayer’s Solutions into Tebex

By integrating TrueLayer’s Pay by Bank solution, Tebex will provide gamers with a secure and convenient payment method. This integration ensures faster payments for creators and studios while reducing friction and fees. Both creators and players benefit from this partnership:

– For creators: Enhanced infrastructure to scale operations.
– For players: A smoother checkout process without redirects or card fees.

Implementation Details

Currently, TrueLayer’s Pay by Bank solution is available through Tebex in the UK, Germany, France, Belgium, and Spain. This integration offers a high-converting, low-cost payment option for web stores. Players can now make payments directly from their bank accounts with just a few steps.

Benefits of TrueLayer’s Pay by Bank

– A digital-native checkout experience that aligns with modern gaming UX expectations.
– Low transaction fees due to the absence of card networks or intermediaries.
– Reduced fraud risk thanks to bank-authenticated and SCA-compliant payments.

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