Recently, Tamara, a fintech platform operating in the GCC region, partnered with Amazon Payment Services to expand its buy now pay later (BNPL) services across the UAE and Saudi Arabia.

Scaling BNPL Solutions

This collaboration aims to enable businesses within the specified regions to offer their customers Tamara’s Sharia-compliant BNPL solutions, thereby enhancing payment flexibility for end-users.

Focusing on Merchant and Customer Benefits

Tamara’s flexible payment options cover a wide range of sectors including e-commerce, airlines, healthcare, insurance, education, fashion, and lifestyle. These solutions allow customers to split their payments into four interest-free installments, providing an attractive financing option.

For merchants, the integration with Amazon Payment Services offers several advantages such as increased sales, reduced cart abandonment rates, and higher average order values, ultimately improving the overall shopping experience for consumers.

Demonstrating Commitment to Customer-Centric Solutions

Tamara’s strategic alliance with Amazon Payment Services underscores its dedication to developing a financial super app that meets growing regional demand for flexible and transparent payment methods. Tamara officials stated that this partnership is designed to make shopping more convenient for customers while also driving business growth.

By integrating Tamara’s services, Amazon Payment Services can cater to a wider customer base, including those preferring debit or credit card payments. This expansion ensures that businesses within the network have access to tools necessary for delivering an optimal payment experience.

This integration will also allow companies to leverage a suite of payment options, reporting dashboards, and enhanced settlement solutions through a single connection, facilitating their growth in the evolving digital payment landscape.