Sunflower Bank, a financial institution based in Dallas, has partnered with VerityPay to enhance B2C payment and transaction processes.

This collaboration aims to introduce advanced payment technology to Sunflower Bank’s customer base, providing quick, flexible, and secure digital payment solutions that cater to both businesses and consumers’ changing requirements.

Sunflower Bank will continue offering relationship-driven banking services with localized decision-making in Arizona, California, Colorado, Kansas, New Mexico, Texas, and Washington. The bank’s national service lines will include specialized commercial and treasury management services as well as a mortgage lending platform available in 43 states.

Improving B2C payments for smoother customer experience

As per the official press release, this partnership enables Sunflower Bank’s business customers to access VerityPay’s payment platform. This technology allows businesses to send payments directly to consumers via SMS text messages within just 90 seconds without requiring app downloads. This method simplifies and reduces costs associated with traditional payment methods such as paper checks or prepaid cards.

By integrating VerityPay’s patented payment technology into its Treasury Management services, Sunflower Bank plans to make it easier for business clients to send refunds, claims, and other consumer payments instantly via text message. This partnership is expected to address evolving client needs while ensuring compliance with local industry regulations.