Shahbandr has joined forces with Tabby to introduce BNPL options on its ecommerce platform in Saudi Arabia and Egypt.
This move follows Shahbandr’s announcement that it now offers over 20,000 active online stores within these regions the option of accepting instalment-based payments through Tabby’s BNPL service.
By integrating Tabby’s solution, merchants on Shahbandr’s platform can provide customers with interest-free installments, thereby enhancing conversion rates and offering flexible payment options during checkout.
Ecommerce Infrastructure and Merchant Services
Shahbandr serves as a comprehensive ecommerce enabler for businesses across Saudi Arabia and the broader Middle East and North Africa (MENA) region. It offers a suite of tools including payment integration, logistics services, data analytics, and productivity features to support both digital-first retailers and traditional brick-and-mortar stores moving online.
With nearly two-thirds of adults in Saudi Arabia reportedly using Tabby’s platform, the partnership provides direct access to this extensive customer base for Shahbandr’s merchants. Additionally, it aligns with Shahbandr’s efforts to broaden its service offerings, having recently introduced video commerce capabilities and Shahbandr AI—a generative AI tool aimed at aiding merchants in their marketing endeavors.
Market Landscape and Growth Strategies
This collaboration underscores the increasing acceptance of BNPL services in the Gulf region, where digital payment methods are becoming increasingly popular. Both Shahbandr and Tabby operate across Saudi Arabia and other markets within the MENA region.
Shahbandr plans to expand its operations into new territories but has not yet disclosed specific details regarding these areas or timelines. The BNPL integration is seen as one of several key partnerships designed to support digital commerce growth throughout the region.
Currently, merchants on Shahbandr’s platform can utilize this payment option without needing any changes to their existing checkout processes.
