The Swedish bank, SEB, has unveiled its new BaaS (Banking-as-a-Service) offering called SEBx. This move is intended to position SEB as a frontrunner in the embedded finance market.
One of the initial clients on SEB’s cloud platform is Humla, a fintech startup associated with Axel Johnson Group. According to Humla, they will collaborate with SEBx to enhance their existing payment and loyalty programs within the retail sector.
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