Ria Money Transfer (Ria) and Xe, now part of Euronet (NASDAQ: EEFT), have partnered with Google to enhance cross-border money transfer accessibility for their users.

Enhancing User Experience

The collaboration aims to improve Ria and Xe’s services, making it easier for Google users to find and use Ria or Xe for cross-border transfers. Together, the companies currently support 3.2 billion mobile wallet accounts, 4 billion bank accounts, 4 billion Visa cards, and have access to over 624,000 locations in 200 countries.

Secure Bank Deposit Transfers

The partnership initially focuses on offering secure bank deposit transactions, providing users with a reliable way to send money directly to bank accounts worldwide. This move aligns with the growing trend of digital remittances and embedded finance.

Growth in Digital Remittances

Statistics indicate that the digital remittance market is expected to reach USD 23.4 billion by 2024, with a CAGR of 13.5%. By 2034, this value is projected to grow to over USD 83.2 billion. This growth can be partly attributed to the increasing use of embedded finance, which was valued at USD 104.8 billion in 2024.

Ria’s Digital Salary Payments Initiative

In June 2025, Ria received approval from Malaysia’s Department of Labour Peninsular (JTKSM) to facilitate digital salary payments via the Ria Wallet. This approval was specifically aimed at serving Malaysia’s substantial migrant workforce, many of whom were previously unbanked.

The Ria Wallet offers a range of financial services, such as ATM withdrawals, bill payments, domestic and international transfers, as well as QR code-based payments via DuitNow for millions of merchants. Employers in sectors like construction, agriculture, and manufacturing can now benefit from simplified payroll management, enhanced transparency, and better compliance.