PXP has teamed up with Zeal, a fintech specializing in retail, to bring together payment technology and smart loyalty solutions.

This partnership aims to streamline the integration of Zeal’s loyalty engine directly into Point-of-Sale (POS) systems, thereby boosting merchant acquisition and interaction. Meanwhile, Zeal will leverage PXP’s extensive network and infrastructure for quicker deployment and a wider market presence.

Enhancing Customer Experience Through Seamless Rewards

The collaboration is designed to provide customers with an improved experience by automatically earning and redeeming personalized rewards at checkout both in-store and online. It addresses issues related to disconnected loyalty systems, low engagement, and cumbersome redemption processes.

Customers can now receive instant reward recognition across all channels without the risk of lost or expired points or complicated claim procedures. The integration allows for real-time personalization based on individual shopping habits, making transactions more rewarding.

PXP envisions this partnership as a key strategy to address challenges in loyalty programs such as fragmentation and complex redemption processes. By integrating intelligent rewards into the payments process, PXP aims to enhance customer experiences and retention, turning every transaction into a rewarding one.

According to Retail Times, 91% of UK shoppers are currently engaged in loyalty programs, underlining the demand for more personalized and seamless retail experiences. Zeal selected PXP for its robust omnichannel payments infrastructure, extensive merchant network, and expertise in hospitality and retail sectors. The collaboration will facilitate easier reward redemption, real-time customer insights, and payment-linked engagement.

Both companies are committed to advancing smarter commerce and customer-centric technologies through joint market initiatives and data-driven customizations.

This latest partnership is part of PXP’s broader strategy to accelerate growth by forging strategic alliances and consolidating its position in the connected commerce landscape. Currently processing over USD 30 billion annually, PXP offers a range of services including in-house acquiring, fraud protection, alternative payment methods, and analytics features.