Global payments provider Paysend has partnered with Spanish-language media company TelevisaUnivision to launch a regional campaign aimed at raising awareness among individuals who depend on cross-border remittances.

The Break Barriers Initiative

This initiative, called Break Barriers, focuses on highlighting the stories of people in Latin America and the Caribbean who rely on international money transfers for their daily needs. The campaign encompasses a 30-second televised spot as well as various formats such as branded segments during morning television programming, sports content, and radio advertisements in key cities. ViX, TelevisaUnivision’s streaming service, will feature targeted digital content, while the initiative also benefits from localized advertising and community events.

The partnership is designed to engage Hispanic audiences both within the region and among the diaspora. Paysend officials emphasize that Latin America remains a key focus for the company, highlighting its significant remittance market—estimated at USD 150 billion annually—and high rates of underbanked populations.

With approximately 70% of adults in the region lacking full access to traditional financial services, Paysend aims to address these structural challenges through its digital payment platform. The company’s Break Barriers campaign seeks to demonstrate how remittances impact real lives, particularly in areas such as education and small business support.

Paysend was founded in 2017 and operates a global digital payment platform that supports transfers across more than 170 countries. The firm is regulated by the UK Financial Conduct Authority and claims to serve over 11 million customers worldwide. Its infrastructure integrates multiple payment systems, including global card networks, mobile wallets, and local bank transfers.