payabl. has recently announced its entry into the European Payments Initiative (EPI) to enhance Wero access for both merchants and payment service providers (PSPs).

Upon joining, payabl. will be among EPI’s licensed members and direct participants in Wero, a new pan-European digital wallet designed for fast, secure transactions.

Through this integration as a direct acquirer, payabl. aims to facilitate instant, secure account-to-account (A2A) payments across Europe. This initiative is expected to reduce costs at checkout while offering customers the speed and convenience they require.

Details of payabl.’s EPI Membership

EPI’s official press release highlights that this move signifies strong support for Wero as a trusted digital wallet in Europe. By joining early, payabl. aims to optimize the acceleration of instant, secure A2A payments across borders and enhance everyday commerce convenience for consumers.

Integration with Wero will also provide payabl.’s European merchants access to new payment methods that can meet customers’ needs while reducing costs, building loyalty in a competitive market, and maintaining compliance with industry regulations.

A study from payabl’s State of European Checkouts report reveals that 53% of consumers are willing to try new payment methods for faster checkouts. The key factors driving payment choices include convenience (20%), speed (18%), and security (17%). These findings show that Europeans are open to changing their payment habits if the alternative offers significant improvements.

Therefore, payabl.’s collaboration with Wero is anticipated to help businesses meet these consumer preferences. Additionally, by streamlining checkout processes and enabling real-time settlements, merchants will have an opportunity to attract, convert, and retain customers in a competitive landscape where customer loyalty can be fragile.