Notino, a European online beauty retailer, has now integrated Klarna into its platform across Poland, Ireland, and the UK to enhance the shopping experience for customers.

The Collaboration Enhances Beauty Shopping Experience

Klarna and Notino are collaborating to make beauty purchases more flexible, efficient, and convenient. This partnership is designed to offer consumers a streamlined online shopping journey that balances ease of use with financial flexibility.

Customers can start using Klarna’s services by downloading the Klarna app, searching for Notino, and initiating their purchase within the app. At checkout, they have the option to choose “Pay with Klarna” to view various payment plans and complete their transaction.

Become Part of a Growing Trend

The beauty industry is seeing an increasing adoption of buy now, pay later (BNPL) solutions as companies recognize the benefits these services bring. BNPL allows customers to spread payments over time without interest for certain periods, making high-cost purchases more manageable.

Implementing this model has proven successful for many businesses in boosting customer retention and satisfaction, leading to increased sales and order volume while reducing cancellations and cart abandonment rates.

Buoyant BNPL Market in Europe

Data indicates that by 2025, BNPL will become a widely adopted financial tool among European consumers. Approximately 68% of Europeans have used BNPL services, with 40% utilizing these solutions frequently. The most common sectors for BNPL usage include fashion and apparel, electronics, home goods, furniture, and travel experiences.