Meta has initiated the distribution of stablecoin-based payments to a select group of content creators, marking its return to the digital asset payment arena after stepping away in 2022. The initiative currently benefits eligible creators located in Colombia and the Philippines, with funds transferred in USDC via compatible cryptocurrency wallets.
Participants must connect an external crypto wallet to Meta’s payout system to receive their rewards, as no fiat conversion is built into the process. This setup ensures that recipients who wish to convert their USDC into local currency will have to do so on third-party platforms. The measure helps keep Meta’s operations focused while still facilitating cross-border payments using a dollar-pegged digital asset.
Collaboration with Stripe and Tax Records
Meta has teamed up with Stripe to handle certain tax reporting aspects related to the stablecoin disbursements. According to information on Meta’s website, creators may obtain crypto-specific tax documents directly from Stripe, along with their usual payment records, which should be kept for tax purposes.
This partnership aligns with earlier reports indicating that Meta aimed to reintegrate into stablecoin payments in 2025 through the use of existing infrastructure rather than creating its own token. Stripe’s position as a key integration partner has been confirmed by the live implementation.
Polygon and Solana Networks
Both blockchain networks chosen for this initiative have publicly expressed their support for inclusion in the program. The CEO of Polygon Labs stated that the scheme is expected to grow to over 160 countries by the end of 2026, while a high-level product official from the Solana Foundation described the network as an ideal platform for large-scale payments.
The chosen regions for this pilot are significant. These markets feature substantial creator economies and populations familiar with digital remittances and alternative payment methods, making them suitable test environments for stablecoin-based payouts.
A Shift from Diem to Integration
This pilot represents a shift away from Meta’s previous approach towards digital currencies. The company’s Libra project, now rebranded as Diem, was discontinued in 2022 due to regulatory opposition from multiple jurisdictions. In contrast, Meta is now channeling payments through established blockchain infrastructure and regulated financial services providers, reflecting the industry trend of integrating stablecoins within existing payment frameworks.
Details regarding future expansion beyond these initial regions or additional criteria for inclusion have not yet been disclosed.
