Melissa launches Melissa ID via ID-Pal for real-time contact verification.

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Through a collaborative effort, the two companies have developed Melissa ID, a fully-customizable SaaS application aimed at verifying customer identities in real-time. This solution employs a multi-layered approach combining biometrics, facial recognition, liveness detection, address validation, and document checks to enhance accuracy and efficiency.

Building on ID-Pal’s ISO 27001-certified comprehensive identity verification technology and supported by Melissa’s address standardization services, the new app covers more than 6,000 identification documents across over 200 countries and jurisdictions. It is tailored to meet the needs of businesses looking to reduce costs related to customer acquisition, operations, fulfillment, and fraud prevention.

In light of increasing identity scams, companies are more vulnerable now than ever before. The rise in financial crime and the escalating cost of regulatory compliance pose significant challenges for online business operations. ID-Pal’s solution excels at accurately classifying documents through advanced biometric, document, and database checks, ensuring enhanced security.

Security Through Partnerships

This recent collaboration follows a previous partnership between ID-Pal and Lerex to develop an identity verification, e-verification, AML (Anti-Money Laundering), and KYC (Know Your Customer) solution. By combining document verification, facial recognition, liveness testing, and address validation in real-time, this solution ensures high accuracy while maintaining GDPR compliance.

Growing Need for Digital Identity Verification

Identity verification is crucial across various industries such as banking, retail, insurance, healthcare, government services, and more. The Melissa ID application leverages the ID-Pal platform and Melissa’s data quality tools to enable businesses to validate customer identities in real-time during onboarding processes and other financial applications.

Melissa’s representatives highlighted that Melissa ID offers multifaceted identity verification features, including ID card and document authentication, biometrics, and liveness confirmation. The app simplifies the onboarding process for customers and helps companies stay compliant with complex regulations while combating costly fraud.

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