The push toward integrating agentic artificial intelligence into shopping experiences has seen a notable advancement.

Mastercard has introduced updates to its Agent Pay platform while expanding partnerships for agentic commerce, with recent collaborations including Stripe, Google, and Ant International’s Antom.

This expansion aims to drive adoption. Mastercard noted that Citi and U.S. Bank cardholders will get early access to Agent Pay, making it available to all U.S. cardholders by the holiday season and then rolling out internationally shortly after.

Facilitating Organizational Adoption

To foster broader use of Agent Pay, Mastercard has introduced developer toolkits for integrating AI agents with their APIs and a consulting service for issuers, acquirers, and merchants to ease implementation. Additionally, the company is introducing insight tokens designed to protect consumer data while enhancing personalization in agentic commerce environments.

Mastercard is also collaborating with the FIDO Alliance’s Payments Working Group to develop industry standards for these emerging technologies.

The Potential of Agentic Commerce

While infrastructure improvements are crucial for the adoption of agentic commerce, consumer awareness and engagement present another hurdle. Mastercard’s Craig Vosburg highlighted that payments need to be seamless within the agentic experience.” Wester from PaymentsJournal echoed this by noting that we will have to pull consumers along” and demonstrate the value of agentic commerce.