Sumsub and Approvely have collaborated to integrate automated KYC (Know Your Customer) and AML (Anti-Money Laundering) screening into a unified onboarding and payments solution for regulated gaming markets.
This collaboration is aimed at providing gaming merchants with a seamless, regulatory-compliant pathway from user registration to transaction processing.
Gaming operators face challenges such as synthetic identity fraud, multi-accounting, bonus abuse, and organized first-party fraud. At the same time, they need to swiftly onboard legitimate users while maintaining consistent verification standards across various jurisdictions without causing unnecessary friction. This is especially crucial for merchants who operate on a global scale.
As part of this partnership, Approvely will incorporate Sumsub’s capabilities into its existing payment infrastructure, thereby standardizing compliance procedures within a unified operational framework.
Verification and Checkout Integration
The integration places identity verification at the initial stage of the merchant onboarding process. Approvely’s payment systems then handle transaction processing towards the back end. For gaming operators, this is expected to result in a more consistent user experience that does not disrupt the journey while still meeting regulatory requirements in both U.S. and international markets.
The combination of Sumsub’s broad compliance coverage with Approvely’s strong position in the U.S. gaming sector aims to minimize fraudulent or misrepresented accounts entering the payment system. Additionally, consistent KYC and AML checks across different jurisdictions are anticipated to decrease the need for manual reviews and help close compliance gaps that may arise when businesses expand internationally.
An official from Approvely stated that both platforms already support many of the same operators, making this partnership intended to enhance regulatory adherence without detracting from the end-user experience.
This collaboration aligns with Sumsub’s goal of supporting businesses in compliance-intensive sectors by facilitating user onboarding, preventing fraud at the entry point, and enabling expansion into new markets without additional operational complexity.
The unified framework is expected to boost gaming merchants’ confidence in their regulatory stance as they expand into new territories while keeping the entire customer journey from account creation to transaction activities smooth.
