Gr4vy has teamed up with Affirm to offer its merchants a broader range of payment options for eligible customers across online and mobile checkouts.
This partnership allows merchants to directly integrate Affirm through the Gr4vy dashboard, eliminating the need for code modifications or additional integrations. Upon approval by Affirm, an API key is connected to the merchant’s dedicated Gr4vy instance, facilitating a swift deployment across various platforms.
More payment flexibility at checkout
Enabling Affirm at the point of sale offers customers the ability to split purchases into biweekly or monthly installments. Each time a customer opts for this option, they undergo an eligibility test, ensuring no late fees and transparent pricing. This can lead to increased sales, higher average order values, and a broader customer base.
Many merchants already benefit from Affirm’s services, expanding their customer reach, boosting cart sizes, and enhancing sales conversion rates. According to Affirm, purchases made with its service result in an average order value increase of 70%, and there is a 28% reduction in abandoned carts. Furthermore, 78% of customers would have postponed or completely avoided making the purchase without the option for buy now, pay later.
Affirm’s Adaptive Checkout feature provides tailored payment options, from interest-free plans every two weeks to longer-term installment plans up to 36 months. The integration process is straightforward, offering various solutions depending on a merchant’s specific needs. Customers can manage their accounts via the Affirm app, and merchants receive full upfront payment with funds disbursed through ACH transfer within one to three business days per transaction.
Gr4vy emphasizes its commitment to providing flexible and responsive payment options that enhance customer satisfaction and drive sales without adding unnecessary complexity for businesses. The integration of Affirm into the Gr4vy platform simplifies the process of delivering these benefits to merchants and their customers.
