The European food delivery platform, Foodora, has teamed up with Klarna to introduce a new global membership program. This partnership was launched on October 27th in Austria, Norway, and Sweden.

Integrating Subscription Benefits

This initiative integrates Foodora’s subscription service, known as Foodora PRO, into Klarna’s top membership tiers—Premium and Max—as a complimentary benefit for its members. By doing so, the partnership aims to offer consumers an accessible and cost-effective way to enjoy diverse perks across food delivery, travel, lifestyle, and digital services.

Foodora PRO provides users with unlimited free delivery and exclusive discounts on thousands of restaurants, making it particularly appealing in markets like Sweden and Norway, where online food delivery is already popular. In these regions, the integration is expected to engage digitally active consumers who are accustomed to high levels of online service usage.

Focusing on Consumer-Centric Innovation

The partnership highlights a growing trend toward accessible premium experiences. Traditionally, such perks were reserved for users with credit cards. By bundling Foodora PRO into Klarna’s top-tier memberships, the companies are democratizing these benefits to provide a comprehensive suite of services in one membership plan.

This collaboration underscores the significance of subscription services in the broader digital economy. As consumers increasingly prefer convenience and integrated experiences, combining Foodora’s delivery network with Klarna’s membership infrastructure offers a forward-looking model for growth and customer retention in competitive European markets.