Recently, Ecommpay has introduced the support for Apple Pay’s new QR-based payment feature. This move marks a significant advancement as it positions Ecommpay among early adopters of this payment option.
This development broadens the accessibility of Apple Pay by enabling users to complete transactions via a QR code on devices other than Apple products and through browsers different from Safari. Traditionally, Apple Pay was restricted within the Apple ecosystem, which limited its usage despite a substantial portion of global internet traffic coming from non-Apple devices.
The new QR-based system works by displaying a code at checkout that can be scanned using an iPhone or iPad. Following this scan, customers are redirected to their Apple Wallet for confirmation without needing to enter card details on the device being used. The transaction process remains consistent with standard Apple Pay workflows, including biometric verification and secure tokenisation.
Improving Payment Accessibility
Ecommpay representatives stated that this integration aims to enhance customer payment access while potentially reducing cart abandonment rates. They believe that allowing Apple Pay across various devices could result in better transaction completion rates given its established reputation for high conversion rates, particularly in sectors such as travel and retail.
The QR feature has also demonstrated practical benefits in physical retail settings by creating a seamless link between online and offline payments. By streamlining the payment process without device-specific constraints, Ecommpay expects merchants to experience smoother checkout experiences, especially among users who prefer not entering payment details manually.
This new integration is enabled automatically for Ecommpay clients utilizing its hosted payment page, necessitating no additional technical intervention. It coexists alongside other payment methods and supports functionalities like multi-currency options and retry mechanisms for failed transactions. The company asserts that the ultimate goal is to make Apple Pay universally accessible while upholding security standards associated with Apple’s payment infrastructure.
