Enhancing Payment Flexibility for Online Merchants
The collaboration enables online retailers worldwide to introduce accessible financing methods that cater to their customers’ needs within Mexico. APLAZO will now be integrated into EBANX’s platform, making it available for international eCommerce transactions.
Expanding the Customer Base in Mexico
By combining alternative payment options like APLAZO with local card offerings, businesses can tap into a larger customer base. According to EBANX’s analysis, this move could expand the reach to an additional 72 million potential customers.
E-commerce is projected to grow by 25% annually until 2027 in Mexico, driven largely by digital payment adoption. The partnership with APLAZO aligns with EBANX’s goal of expanding its local presence and providing tailored solutions for Mexican shoppers.
Enhancing the Payment Experience
The integration of EBANX and APLAZO offers merchants an improved payment experience, which can lead to higher average transaction values, increased purchase frequency, reduced cart abandonment rates, and access to new market segments.
APLAZO’s mission is to provide fair and simple credit access. This partnership supports this goal by making financing options more accessible to consumers in the region, potentially accelerating e-commerce growth in Mexico.
BNPL’s Rising Popularity
BNPL methods are gaining traction as they are expected to grow by 20% in online sales this year in Mexico. This trend is supported by an annual growth rate of 16% through 2027, driven by the adoption among younger consumers such as millennials and Gen Z.
