Responding to the Rise of OOSD Models
CellPoint has introduced One Source Orchestration (OSO), a payment orchestration platform aimed at addressing the emerging trends in retail models.
Airlines and travel merchants are revising their sales and distribution strategies to embrace modern Offer-Order-Settle-Deliver (OOSD) methods, which promise greater personalization and enhanced revenue potential. CellPoint offers a tailored solution for these sectors.
Enhancing with OSO
OSO incorporates various sophisticated and customisable features such as dynamic offer coordination, inventory management, ancillary sales handling, and multi-payer transactions. These capabilities allow travel merchants to capitalize on the opportunities presented by OOSD models and penetrate new markets seamlessly. Implementing OSO can lead to improvements in payment flow-through rates ranging from 2% to 13%, depending on the operational complexity and market coverage.
The cloud-based platform aims to resolve industry challenges such as transaction splitting across multiple channels or shoppers, processing points-plus-cash bookings, or managing ancillary sales in different currencies. Its modular design ensures these intricate processes can be managed without increasing operational burdens, providing travel merchants with the agility needed for adapting to new retail paradigms and enhancing customer experiences.
Based on CellPoint Digital’s experience in travel payments, OSO processes 10,000 transactions per second and supports various payment methods, acquirers, and fraud solutions. It ensures a high level of uptime with over 99% reliability, offering flexibility throughout the transaction process. McKinsey estimates that advanced retailing could add USD 45 billion in airline value by 2030.
Travel and airline merchants face significant financial losses due to inefficient payment processes, especially as higher-order values are generated through OOSD models. OSO optimizes both front-end and back-end operations for airlines and travel merchants, enabling them to benefit from the industry’s shift towards dynamic packaging and bundling. The platform also aids in revenue growth by mitigating common payment process issues like failed or declined transactions and abandoned bookings. Utilizing AI and machine learning, OSO continuously optimizes transaction routing and enhances approval rates by up to 25%.
