Optimizing Customer Experiences
Puma is leveraging Adyen’s unified commerce platform to provide an enhanced and flexible experience for its customers both online and offline. This collaboration supports Puma’s presence at major events, such as Formula 1 races.
The Transition to Adyen
Since 2020, Puma has been working with Adyen to consolidate its fragmented payment systems into a unified platform. This migration has not only optimized backend operations but also improved reporting accuracy and accelerated store and event rollouts in several markets including Singapore, Hong Kong, Malaysia, Australia, New Zealand, the UK, and other European regions.
Key Collaborations Highlights
- Unified Payment Experience: Prior to 2020, Puma worked with multiple payment providers in different markets, leading to operational inefficiencies and inconsistent customer experiences as the company scaled. Adyen’s platform now offers a unified ecosystem for both online and in-store payments.
- Accelerated Rollouts: In Australia, Puma deployed Adyen’s point-of-sale (POS) terminals across 26 stores within a month using remote operations, effectively reducing the cost of on-site deployment. This same strategy was adopted by Singapore and other markets.
- Omnichannel Optimization: Puma is refining its omnichannel model to boost conversion rates and reduce missed sales opportunities. The company ensures that customers can make purchases online and return items in-store, or buy in-store and receive goods from another store location or warehouse, all while maintaining a seamless buying process.
- Customer-Centric Payment Solutions: Puma adapts to local customer preferences, incorporating payment methods like credit cards, e-wallets, and Buy Now, Pay Later (BNPL) options. Adyen’s platform enables the activation of these local payment choices without added technical complexity.
- F1-Ready Payments: For events such as Formula 1 races, Puma uses Adyen’s mobile and scalable solution to process thousands of transactions efficiently.
The partnership underscores a growing trend among global retailers to consolidate payment systems into unified platforms, streamlining operations and enhancing the customer journey across multiple channels.
