Adyen has teamed up with JOE & THE JUICE to enhance the in-store payment experience using Adyen’s multimedia countertop SFO1 terminal.
Adyen provides a range of payment solutions, insightful data analytics, and financial products through a global platform, facilitating quicker business growth. The company operates in numerous international markets, partnering with major brands such as Meta, Uber, H&M, eBay, and Microsoft.
Decades-long collaboration
For over ten years, JOE & THE JUICE has worked closely with Adyen to optimize payment operations and increase efficiency as the brand expands its global footprint. As the company accelerates its growth in the US market, it is utilizing Adyen’s technology to improve the on-store experience.
Enhancing transactions
The recent introduction of Adyen’s SFO1 terminals marks a significant step forward by combining streamlined payment processing with integrated brand engagement and loyalty programs at the point of sale. This allows JOE & THE JUICE to turn each transaction into an opportunity for interaction, leveraging real-time data and feedback to strengthen the brand and deepen customer relationships.
Strategic insights for expansion
In line with its US growth strategy, JOE & THE JUICE is deploying these smart terminals to simplify the checkout process and collect valuable insights. This data helps in updating store experiences, refining marketing strategies, and ultimately building long-term customer loyalty within a competitive food and beverage market.
The SFO1 terminal supports JOE & THE JUICE’s digital growth by enabling pre-ordering through the app, offering personalized loyalty rewards, and integrating marketing content at checkout. This transition highlights consumers’ increasing demand for customized brand experiences across the US and Europe.
Adyen officials noted that the checkout experience varies between US and European customers, particularly in terms of contactless payments and credit card usage. The company aims to help JOE & THE JUICE tailor their offerings to better match local consumer preferences. The SFO1 terminal streamlines the process of rewarding customers and collecting real-time insights, demonstrating how a point of sale can transform into a point of connection.
