Through this partnership, Chpter customers can now accept payments via mobile money, cards, and bank transfers. Merchants in the countries mentioned can collect payments in their local currencies or USD, with Flutterwave handling transaction processing and settlement.
Chpter has shifted its focus towards AI, introducing sales and customer service AI agents as part of a team restructuring to support this decision. Currently, approximately 45% of Chpter’s interactions are managed by AI, with plans to increase this figure to 80% as capabilities improve and trust in the technology grows.
Additionally, Chpter is exploring pricing and product designs that align with local conditions, testing whether Software-as-a-Service (SaaS) can scale effectively in Africa. The company has recently launched Pluto, its WhatsApp API suite, to assist developers and businesses in creating more comprehensive customer journeys on WhatsApp.
Chpter provides tools for businesses to sell directly through chat and social media platforms like WhatsApp and Instagram. Merchants using Chpter manage orders, accept payments, automate messages, and run marketing campaigns from a single dashboard. As a Meta Business Partner, Chpter has access to features such as in-chat checkout, marketing campaign tools, and a unified conversation dashboard across multiple platforms.
WhatsApp and Instagram now account for up to 60% of inbound traffic for businesses using Chpter, the startup reports. Despite these regions not being targeted initially, there has been organic adoption from Senegal and Tanzania.
Chpter operates on a subscription model with fees ranging from $50 to $500. It also generates revenue from paid messaging and AI-based customer interactions on Meta platforms.
