Adyen and Lavazza have teamed up to harmonize the coffee brand’s digital payments across both business-to-business (B2B) and business-to-consumer (B2C) channels in seven global markets.

This partnership supports Lavazza’s B2B and direct-to-consumer ecommerce and retail operations, with a planned phased rollout spanning from 2026 into 2027.

Currently operational in select markets, the B2B channels are active in the United States, while D2C channels are functioning in the United Kingdom and Australia. These initial deployments contribute to a wider consolidation effort aimed at simplifying payment management across multiple countries and building a scalable infrastructure for international growth.

Phased expansion strategy

For B2C operations, Italy is set to go live in the latter half of 2026, followed by the United States and Germany by year-end. On the B2B side, Australia, the UK, France, and Denmark are targeted for activation in the fourth quarter of 2026. The rollout will continue into 2027, with plans to integrate B2B payment systems in Germany and B2C payments in France.

By consolidating payment operations onto a single platform, Lavazza hopes to achieve a unified view of transaction data across retail, ecommerce, and B2B channels. This integration is intended to bolster security standards and ensure consistency across customer touchpoints as the brand expands internationally.

Adyen’s platform is designed to manage cross-channel payment flows, linking in-store, online, and B2B payments within a unified architecture. For a company with operations spanning multiple geographies and distinct consumer and trade channels, this consolidation reduces reliance on fragmented local solutions and simplifies reconciliation processes.

The collaboration between Lavazza and Adyen aligns with broader trends in the payment industry, where multinational consumer brands increasingly seek to centralize their payment infrastructure. This approach provides clearer commercial insights and supports more consistent customer experiences across different markets, which is crucial for brands managing both retail and wholesale distribution at scale.

According to Roelant Prins, Chief Commercial Officer of Adyen, linking retail, ecommerce, and B2B channels globally allows Lavazza to transform fragmented data into a more coherent commercial perspective. The phased approach enables market-by-market rollout while maintaining operational continuity.