Lydian has introduced a co-branded Visa Platinum card in collaboration with Rain, allowing users to spend over 300 digital assets at Visa-accepting merchants.

Available as both a physical and virtual instant-issue card, this Visa-issued card can be used globally at more than 150 million merchant locations. Users manage funding, transactions, and tracking via a dedicated app or online dashboard, converting digital assets into purchasing power instantly at the point of sale without manual token conversion.

Growth in crypto-linked payment cards

As crypto-linked payment cards continue to gain momentum, Lydian’s data shows that monthly spending has surged from USD 100 million in early 2023 to over USD 1.5 billion currently. Industry forecasts predict a potential 66% increase in digital asset spending access, signaling a transition from passive holding to active transactional use among crypto holders.

Built on Rain’s on-chain card issuance solution, the Lydian Card connects digital asset wallets to Visa’s existing payment infrastructure. According to representatives from both companies, the product aims to bridge the gap between digital asset ownership and real-world commerce, with Visa’s network facilitating distribution and Rain’s technology handling asset conversion and settlement behind the scenes.

The launch places the Lydian Card within a USD 4 trillion digital asset economy. While this figure was provided by Lydian without additional sourcing in the original material, its significance may depend on user experience at checkout and the card’s versatility compared to other crypto cards currently available.

This configuration, combining an established card network, a recently scaled issuing infrastructure provider, and support for multiple digital assets, represents a significant advancement in the crypto payments segment. Most existing card offerings typically support a narrower range of digital assets or rely on pre-loaded fiat conversion instead of real-time on-chain settlement.