payabl., a European fintech provider, has recently announced its integration with PrestaShop, an open-source ecommerce platform from Europe. This partnership aims to optimise payment solutions for online merchants.

The New Integration

This new plug-in allows PrestaShop users to connect to payabl’s end-to-end payment infrastructure. It provides over 300 local payment methods, card acquiring, multi-currency support, fraud prevention, and real-time reporting functionalities. These features ensure a smooth and secure checkout experience for customers.

Benefits for PrestaShop Merchants

Within this integration, 250,000 merchants using the PrestaShop platform will have the opportunity to connect to payabl’s technology. This partnership is expected to enhance the checkout experience and ensure secure transactions.

The European E-commerce Landscape

This collaboration comes at a time when ecommerce sales in Europe are projected to rise by 16% from USD 389 billion in 2024 to USD 565 billion by 2029. This growth is driven by factors such as an improved economy, the adoption of omnichannel strategies, price transparency, and the expansion of cross-border marketplaces.

Addressing Checkout Challenges

A key aspect of this growth is the checkout experience. A study from payabl. indicates that 43% of customers would not return to a retailer after experiencing poor checkout service. In response, payabl.’s augmented payment technology has been made available to online merchants on the PrestaShop platform.

Recent Updates from payabl

In June 2025, payabl launched Virtual Business Cards, expanding its suite of services. These cards provide businesses with control, security, and visibility over their spending. Designed to enhance B2B payments, they cater to ecommerce companies requiring additional transaction security and startups managing supplier budgets and global teams.