Chase has launched its inaugural insurance product for UK consumers, integrating a bundled coverage package.
On February 4, 2026, the US-based bank revealed that Chase Protect is accessible to UK current account holders, costing £12.50 per month. This comprehensive plan merges worldwide travel insurance, mobile phone insurance, and AA UK breakdown support into one subscription service.
Structure and Deployment
Chase Protect functions as an extension of the bank’s UK current account services. Users can subscribe to coverage, oversee their policies, and file claims via the Chase app. The product is being rolled out gradually to the bank’s customer base starting from February 4, 2026.
This insurance introduction broadens Chase’s range of UK retail banking offerings beyond basic deposit accounts and payment tools. In 2021, Chase entered the UK market with a digital current account and has since added savings accounts, cashback programs, and round-up features for automated savings.
Harish Iyer, Head of Insurance at Chase, explained that the bundled package is intended to cover common risk areas through a single monthly payment and an integrated digital management platform.
Market Positioning and Competitive Landscape
The UK personal insurance market features various providers offering both standalone and bundled products for travel, mobile devices, and vehicle assistance. Chase’s foray into this sector follows a trend among digital banks to expand their services beyond core banking functions into other financial products.
Travel insurance, mobile phone protection, and breakdown cover are areas where UK consumers typically purchase separate policies from insurers, network operators, and motoring organizations. Bundled packages aim to streamline policy management and pricing for individuals who need multiple types of coverage.
In competition with established UK banks and digital challengers offering insurance alongside current accounts, several financial institutions have developed in-house insurance capabilities or partnerships to distribute coverage through digital channels.
The addition of insurance aligns with Chase’s strategy to deepen its product offerings within the UK market and diversify revenue streams beyond interest income and transaction fees.
