Bolt has collaborated with Atomic to incorporate brokerage and investment services into its SuperApp, allowing users to trade stocks and ETFs and access managed portfolios.
Based in the United States, Bolt is a checkout and payments platform. It has entered into a long-term partnership with Atomic, embedding investing capabilities directly within the Bolt SuperApp. This integration enables consumers to open brokerage accounts, trade equities and exchange-traded funds (ETFs), and access automated portfolio management without switching out of the Bolt platform.
The Bolt SuperApp brings together payment services, banking, cryptocurrency trading, peer-to-peer transfers, and rewards tracking in a single mobile interface. The addition of brokerage services broadens the platform’s scope from transaction processing to longer-term financial planning, positioning it as a comprehensive hub for commerce and wealth management.
Regulated Brokerage Infrastructure and Portfolio Options
Atomic supplies the white-labelled brokerage and advisory infrastructure that supports the investing functionality within Bolt. Users can create custom portfolios or choose automated options tailored to their specific goals and risk tolerance. All accounts are managed through Atomic’s broker-dealer framework, ensuring regulatory compliance while maintaining a seamless user experience within the SuperApp.
This partnership aligns with Bolt’s strategy of centralizing core financial activities for its existing customer base. With many shoppers already using the platform for payment management, adding investment features expands Bolt’s role beyond just commerce enablement.
Atomic specializes in integrating investment services into consumer platforms, handling compliance, custody, and operational infrastructure on behalf of partners. Its model enables non-financial brands to offer brokerage services with regulatory oversight and operational stability.
Industry Momentum Towards Embedded Finance
The integration mirrors broader industry trends towards embedded finance, where commerce platforms increasingly incorporate banking, lending, and investment tools to enhance customer engagement and capture additional financial activity within existing ecosystems.
