PPRO has recently partnered with Scalapay to enhance access to Buy Now Pay Later (BNPL) services in crucial European regions.
This collaboration aims to integrate Scalapay into PPRO’s platform, allowing merchants and payment service providers to offer BNPL options more efficiently. The partnership will make these services available in France, Belgium, Spain, Portugal, and Italy.
By incorporating Scalapay into its existing solutions, PPRO intends to expand the reach of its Buy Now Pay Local offering, thereby providing a more secure and streamlined experience for merchants and customers alike. Additionally, this partnership helps Scalapay extend its services to additional merchants across Europe.
Facilitating Growth with Local Payment Options
The official press release highlights that Scalapay’s flexible solution will allow consumers in Southern Europe to make purchases in three or four installments. This approach is designed to work seamlessly with local payment methods, such as prepaid cards prevalent in Italy.
By integrating one-click repeat purchase functionality and a tailored marketing strategy for each country, Scalapay aims to optimize merchant performance during the BNPL adoption phase. Studies have shown that offering Scalapay can boost average order value by 48%, enhance conversion rates by 11%, and increase repeat purchases, with 63% of users making additional purchases within three months.
Both companies will continue to adapt to market changes while ensuring compliance with regulatory requirements.
