Intelligent Lending Group has partnered with Adclear to integrate AI tools into its financial promotions and marketing compliance procedures.
This collaboration affects several of the group’s consumer brands, such as TotallyMoney, CredAbility, and Ocean. The partnership focuses on utilizing Adclear’s AI-driven platform, which is crafted to assist financial service providers in evaluating advertising and marketing materials against regulatory guidelines. The software aims to help compliance teams spot potential issues earlier in the review process and maintain a traceable record of decisions.
The companies reported that this technology seeks to decrease assessment time for marketing content while ensuring adherence to applicable financial promotion rules. Adclear mentions that its system has significantly cut down on review times for certain financial service clients, though outcomes might differ based on internal procedures.
Application of AI in compliance with financial promotions
Adclear’s platform is currently employed by various banks, fintech companies, and investment platforms operating within the UK market. These include Lloyds Banking Group, PensionBee, Plum, Yonder, Freetrade, Trade Nation, InvestEngine, and ActivTrades. This technology has been positioned as a response to heightened regulatory oversight and the increasing volume of digital marketing content produced by financial firms.
Intelligent Lending Group officials stated that adopting AI tools is aimed at fostering clearer and more consistent communications across its brands. They highlighted customer expectations for transparency in financial messaging, whether conveyed through mobile applications or external campaigns. Automated compliance checks are seen as a means to uphold these standards while enabling marketing teams to operate more efficiently.
Adclear officials noted that the partnership aligns with a growing demand from financial services firms for compliance systems capable of accommodating quicker publishing cycles without compromising oversight. The platform is designed to strike a balance between regulatory needs and the practicalities of modern digital marketing. No financial details of the agreement were disclosed.
