Apple is reportedly planning to introduce Apple Pay in India by the end of 2026, aiming to challenge UPI players like Google Pay, PhonePe, and Paytm.
To enter this rapidly growing smartphone market, Apple intends to engage with Indian regulators, banking partners, and global card networks. Card-on-file functionality is expected to be part of the launch, allowing users to link their debit and credit cards to the Apple Wallet for tap-to-pay transactions.
Apple’s Strategy in India
The launch of Apple Pay in India hinges on regulatory approval and commercial agreements with card issuers such as Mastercard and Visa. Although UPI integration may not be immediate, there is potential for future rollout.
UPI was introduced by the National Payments Corporation of India (NPCI), enabling users to make instant payments through apps like Bharat Interface for Money (BHIM) and QR codes.
Given that UPI platforms such as Google Pay and Paytm already dominate the Indian market with billions of monthly transactions, Apple may seek to attract more users by leveraging its expanding services business. The company is reported to have recently recorded quarterly iPhone shipments in India.
If approved, Indians will be able to use their devices—ranging from iPhones and Apple Watches—at participating merchants for contactless payments. Apple has reportedly been discussing with Indian regulators and global payment networks about gaining approval for its service in the country and negotiating commercial terms such as transaction fees.
