AMGI Studios, ClickZero, and PayOS have partnered to launch Agentic Character Commerce, a new category designed to offer agentic buying experiences.
Enhancing Customer Engagement
This partnership aims to provide merchants, retailers, brands, and marketplaces with innovative ways to interact with their customers. Through Agentic Character Commerce, companies can leverage tailored Animated-AI Character Agents to facilitate dynamic interactions during the shopping journey.
These avatars engage consumers in real-time, transforming one-way transactions into interactive conversations that capture consumer insights more effectively.
Key Technologies at Work
The Agentic Character Commerce solution combines ClickZero’s Character Commerce framework with AMGI’s intelligent Animated AI character agents and PayOS’s secure card-native payment infrastructure. This integration ensures real-time, authenticated agentic transactions while maintaining consistent brand voice and identity.
The ClickZero framework manages the interaction between AMGI’s 3D characters and PayOS’s payment systems, supporting compliant, tokenized checkouts. It also enables brands to interact directly with their customers in a personalized manner that aligns with their established branding.
Scaling Engagement Across Channels
For merchants and retailers, Agentic Character Commerce enhances customer engagement by offering conversational avatars that can guide shoppers, answer queries, and gather first-party data. This improves the overall shopping experience while providing valuable insights to businesses.
Brands can use on-brand animated characters in their communications, ensuring consistency across various platforms without losing the essence of their brand messaging.
Fostering Efficient Exchanges for Marketplaces
In marketplaces, Agentic Character Commerce supports more efficient and customized transactions between buyers and sellers. Through this ecosystem, autonomous agents can facilitate quicker and smoother exchanges while providing relevant information to shoppers.
The three companies will also enable cardholders to interact with personalized AI agents that navigate purchases, compare options, and secure checkouts efficiently.
