Through a recent collaboration, Nift, a technology company that bridges commerce platforms with advertisers, has teamed up with Clearpay, a BNPL provider more commonly known as Afterpay in markets outside the UK.
The partnership aims to enhance post-purchase experiences for customers who make on-time payments, offering personalized Nift gifts and creating additional interaction points between consumers and brands within Nift’s global network.
Clearpay supports millions of shoppers with a four-installment payment model over six weeks. The company also helps retailers gain access to new audiences and improve customer retention. By integrating Nift’s automated gifting technology, Clearpay hopes to extend the value of each transaction through personalized reward-based engagement.
Rising demand for post-purchase personalization
The partnership is happening against a backdrop of increasing consumer expectations for tailored experiences in e-commerce. According to Nosto’s statistics on ecommerce personalization, 60% of consumers are more likely to become repeat buyers after experiencing personalization, and BRC projects the UK BNPL sector will grow by around 25% annually between 2022 and 2028.
Nift’s platform is engineered to analyze millions of data points, connecting customers with products and services that align with their preferences. By merging this technology into Clearpay’s user experience, the partnership aims to drive higher customer engagement and satisfaction while offering brands a scalable channel to reach qualified audiences.
Driving loyalty through personalized rewards
In line with McKinsey’s research, top-performing loyalty programs can boost revenue from customers who redeem points by 15-25% annually. Moreover, a Bain & Company report indicates that 38% of merchants have seen increased repeat purchasing among customers using BNPL.
The partnership between Nift and Clearpay offers Clearpay a chance to deepen customer loyalty in the UK market while improving the overall shopping experience. For Nift, this marks its first entry into the UK market alongside a widely adopted fintech partner, aligning with the company’s broader goal of expanding its international presence and providing consumers with meaningful, personalized rewards at scale.
