UK-based online marketplace ASOS has entered into a strategic partnership with Checkout.com, a leading global digital payments provider. This collaboration aims to enhance the shopping experience for customers by improving payment acceptance rates in key markets and ensuring smoother transactions.

The Partnership Between ASOS and Checkout.com

As an international player operating across numerous markets, ASOS caters to diverse fashion preferences with thousands of local and international brands. The company has witnessed a significant shift towards online shopping, particularly among younger generations like Gen Z.

By partnering with Checkout.com, ASOS will benefit from enhanced payment flexibility and a simplified checkout process. This strategic alliance will reduce the risk of failed payments and ensure that customers can complete purchases quickly and effortlessly.

About ASOS

Founded in 2000, ASOS is recognized as a pioneering brand in global fashion, offering a vast array of products from various designers. With over 18 million active customers across more than 200 markets, the company stands out for its innovative approach to e-commerce and seamless payment options.

About Checkout.com

Based in the UK with a global presence through 19 offices worldwide, Checkout.com serves as a digital payments network that supports over 145 currencies. The company specializes in boosting acceptance rates for enterprise merchants and combating fraud to turn payments into a significant revenue driver.

The partnership with ASOS follows recent agreements with other major marketplaces such as eBay and Vinted.