Edenred Payment Solutions (EPS) has enabled WonderDays’ expansion into third-party channels by providing comprehensive gift card processing and technical distribution services.
Accelerating Visibility Across B2B and B2C Ecosystems
The collaboration aims to boost WonderDays’ visibility in both business-to-business (B2B) and business-to-customer (B2C) environments, strengthen its technical infrastructure, and expand customer reach ahead of peak seasonal demand.
Traditionally, WonderDays has focused on a direct-to-consumer model offering flexibility and variety. By partnering with EPS, the company can now explore additional channels such as employee benefits, corporate rewards, and retail distribution. The integration of EPS’s API-driven processing platform allows WonderDays to scale gift card issuance, streamline operations, and leverage new market access points like Tillo.
Enhancing Distribution through Specialized Infrastructure
WonderDays previously managed its gift card needs through an in-house system. As customer demand grew, the company recognized a necessity for enhanced processing capacity and wider distribution channels. EPS, which supports well-known UK brands such as Sainsbury’s, New Look, and Ticketmaster, brings together technical expertise, market relationships, and established commercial frameworks that are ideal for high-growth enterprises.
The EPS platform’s technical infrastructure enables real-time issuance, secure transaction handling, and simplified reconciliation across various sales channels. The company’s distribution network includes digital and physical resellers like Tillo and Blackhawk Network, offering brands the opportunity to quickly enter the broader UK gift card market.
EPS will supply WonderDays with API-based processing services, access to a broader network of distribution partners, and ongoing project management support. The plan involves increasing digital gift card availability in both B2B and B2C sectors followed by the introduction of physical gift card formats.
WonderDays enters this next phase with strong customer validation, including a 4.6/5 Trustpilot rating and membership in the GCVA. With EPS’s technology and industry expertise supporting its growth, WonderDays is well-positioned to enhance its competitiveness and expand its presence within the UK experience gift market.
