Bankjoy and InvestiFi have joined forces to introduce digital investment tools into the online and mobile banking platforms used by credit unions and banks.

In this partnership, financial institutions that already utilize Bankjoy’s technology will be able to provide their customers and members with access to investments in shares, ETFs, and cryptocurrencies directly through their current accounts. The service also includes access to InvestiFi’s educational resources, designed to assist retail investors in making informed decisions.

Enhancing Digital Wealth Management Options

Bankjoy officials stated that this integration caters to changing customer behavior, as more individuals are managing their investments via mobile applications. They emphasized that integrating wealth management into banking apps could help local banks and credit unions maintain customer engagement and reduce churn when deposits are increasingly moving to external trading platforms.

InvestiFi’s platform aims to help financial institutions retain deposits and attract new users by offering guided investment tools tailored to individual risk profiles and preferences. InvestiFi representatives noted that working closely with community-based financial institutions through this partnership would enable them to offer seamless investment features within existing digital environments.

Founded in 2015, Bankjoy provides digital banking technology to over 80 financial institutions, offering services such as online account opening, loan applications, and business banking tools. InvestiFi, on the other hand, offers technology that enables trading directly from deposit accounts, positioning itself as a platform for smaller institutions aiming to compete in digital wealth management.