Klarna has teamed up with Google Cloud to introduce advanced, AI-powered services for its global customer base.

This collaboration allows Klarna to harness Google Cloud’s AI capabilities, encompassing infrastructure and models, to expedite the creation of new products and promotional strategies.

Enhancing Customer Experience Through AI

Klarna plans to use this partnership to boost user engagement within its app. The initiative will concentrate on personalization and visual improvements. One key area is creative velocity, where Klarna will employ Google’s latest generative media tools such as Veo 2 and Gemini 2.5 Flash Image to craft personalized marketing content for customers. Preliminary trials indicate a significant boost in user activity, with a reported 15% increase in app usage time and a 50% rise in orders.

The second focus is refining visual content to align more closely with users’ preferences. By leveraging AI models, Klarna aims to improve the quality of images in its library, thereby enhancing the overall user experience within the application.

Fostering AI Adoption for Business Growth

This partnership underscores Google Cloud’s commitment to helping businesses leverage AI to stay competitive. The integrated platform provides companies with the necessary tools to adapt and innovate in the rapidly evolving tech landscape.

Security is also a critical component of this alliance, as Klarna deploys advanced graph neural networks on Google Cloud’s hardware to combat fraud and prevent money laundering. These models are designed to identify suspicious activities more effectively by analyzing complex relationships between various entities.