Gr4vy, a cloud-based payment orchestration platform, has teamed up with PayPal to integrate its services into Gr4vy’s offerings.

This collaboration enables Gr4vy customers to easily access PayPal’s extensive suite of global payment solutions, including PayPal Wallet, Pay Later, and Venmo. This enhances the variety of checkout options available to consumers, helping businesses increase conversion rates and customer loyalty with greater flexibility.

Enhancing Customer Options

The partnership underscores both companies’ dedication to providing more choices for shoppers at the point of sale. By working together, PayPal and Gr4vy aim to modernize and streamline payment processes through scalable infrastructure-based orchestration.

This collaboration allows merchants using Gr4vy to meet regional preferences, offer buy now pay later (BNPL) options, and incorporate popular payment methods like Venmo in the United States with minimal technical effort. The goal is to support businesses in their quest for global expansion while maintaining a solid foundation for ongoing growth.

Amid PayPal’s investment of $100 million across the Middle East and Africa to bolster its presence in regions with rapidly growing digital economies, this partnership plays a crucial role. The funds will be allocated through various channels, including minority stakes, acquisitions, venture capital allocations, and technology rollouts, all aimed at fostering local business growth and enhancing access to digital payments for consumers.

In tandem with the regional hub opened in Dubai, which offers payment infrastructure, security services, and international market connections to businesses ranging from small merchants to large enterprises, PayPal Ventures has also invested in several startups across the region. These include Tabby, Paymob, and Stitch, further solidifying PayPal’s commitment to fostering a thriving digital ecosystem.