Branch, a workforce payments platform, has introduced Branch Embedded. This solution permits businesses to incorporate payment options seamlessly into their apps and platforms without the need for extensive development work.

This innovation is expected to lower the costs and complexity associated with setting up a payment system from scratch, enabling faster market entry and reduced engineering efforts.

Target Applications

Branch Embedded is tailored for SaaS platforms, gig economy marketplaces, and other enterprise applications. It features pre-built modules that allow businesses to offer Earned Wage Access (EWA), 1099 payments, and paycard services directly through their existing systems.

This new offering aims to address the challenges growing companies face when deciding between building or buying a payment system. By opting for Branch Embedded, businesses can sidestep the requirements of in-house development, which involves significant financial and compliance investments.

Scope of Services

The solution encompasses various aspects of the payment lifecycle, including card issuance, fraud prevention, dispute handling, and customer support. According to an official statement, Branch Embedded is designed to enable partners to enhance their services quickly, fostering worker loyalty and expanding revenue potential.

In addition to Branch Embedded, Branch also provides a range of workforce payments solutions such as the Branch App and Card, White Label products for customized payment solutions, and Branch Direct which facilitates direct payments into workers’ bank accounts. These options cater to both W-2 and 1099 workforce needs, including cashless tips, mileage reimbursements, and more.