Affinity Africa Launches Affinity Boost
Affinity Africa has introduced a new savings account called Affinity Boost, aimed at assisting both individuals and business owners in achieving their financial goals through competitive returns.
With this product, customers can set specific saving objectives—such as buying a motorcycle, starting a business, or planning a trip—and choose a fixed duration (tenor) to grow their savings while earning a competitive annual interest rate.
A key feature of Affinity Boost is the ability for users to top up their accounts at any time, or set automated transfers on a daily, weekly, or monthly basis. This ensures that they can boost their returns and meet their financial targets more rapidly.
The launch of Affinity Boost expands the company’s range of savings and high-yield options, tailored to various financial needs and customer profiles. Affinity offers both short-term gains through immediate liquidity and longer-term investments for higher returns, catering to diverse preferences.
Comprehensive Lending Portfolio
Besides its new savings account, Affinity also provides a wide range of lending options including Instant Loans, Short-Term Working Capital, and Long-Term Growth Capital. These are designed to support individuals and MSMEs in accessing credit on their terms.
New Digital Experience
Along with the introduction of Affinity Boost, Affinity is rolling out a refreshed app and website that offer a more intuitive user experience. The app features an easy-to-use dashboard for tracking savings progress and streamlined tools for daily tasks like making payments or deposits. Meanwhile, the revamped website includes web banking tools where customers can quickly apply for instant loans.
Affinity has seen rapid adoption of its digital services: over 80,000 users have signed up, with about 80% actively using the mobile app. Additionally, a significant portion of customers initially interacting through Affinity’s agent network have switched to utilizing the mobile app, underscoring the platform’s effectiveness in promoting both financial and digital literacy.
