Bitpanda, a European platform for trading cryptoassets, has entered the UK market, providing investors with access to over 600 digital assets.

The company aims to blend local services with advanced infrastructure. With more than 7 million users across Europe and multiple regulatory licenses outside the UK, Bitpanda offers curated crypto indices, market insights, and educational materials to support long-term investment strategies for UK residents as well.

Expansion of Institutional and B2B Services

Bitpanda is also introducing its B2B division, Bitpanda Technology Solutions (BTS), into the UK. BTS provides banks, fintech firms, and crypto platforms with white-label solutions to integrate cryptoasset products. Already working with several European financial institutions, this move underscores the company’s strategy to enhance access to digital assets.

Bitpanda representatives mentioned that the launch in the UK is in line with growing demand for crypto investments and aligns with expectations of significant market expansion over the next two years. A local team has been set up, supported by a regional director. The platform is designed to offer an intuitive user experience while maintaining stringent security measures.

Bitpanda’s UK launch coincides with a multi-year partnership with a Premier League football club, making it the official crypto trading partner. This collaboration aims to boost awareness of digital assets among supporters and provide educational resources to promote responsible investing.

Founded in Vienna in 2014, Bitpanda offers a wide range of over 3,200 digital assets, including cryptocurrencies, stocks, ETFs, and commodities. The company holds licenses in several jurisdictions and maintains offices across Europe and the Middle East, including locations in London, Berlin, Dubai, and Milan.