Payment orchestration services provider CellPoint Digital has introduced several payment options to GOL Linhas Aéreas.

Initial Payment Methods Offered by CellPoint Digital for GOL Linhas Aéreas

Initially, the payment methods that will be integrated through CellPoint Digital’s service for GOL include Apple Pay, Google Pay, Mercado Pago, and NuPay. This initiative helped GOL to swiftly deploy these new payment channels as part of its broader strategy aimed at enhancing the passenger experience by offering a diverse range of payment options.

Expanding Payment Options for Travelers

A recent CellPoint Digital survey in 2024 highlighted that 31% of airlines in Latin America are now actively exploring alternative payment methods (APMs), which is a higher percentage than the industry average. This trend, driven by consumer demand for APMs in the market, aligns with the strategic priorities of many airlines, especially those serving multiple markets where traditional credit cards may not be as preferred. However, implementing these new options across all digital channels—such as websites, mobile web pages, and native apps—can be costly and resource-intensive.

GOL’s decision to collaborate with CellPoint Digital is rooted in the provider’s expertise and consultative approach. The partnership aims to boost GOL’s commitment to enhancing customer service through advanced digital capabilities while also positioning the airline more favorably within the Latin American aviation market.

Teamwork between CellPoint Digital and GOL has been instrumental in driving growth for both companies across Latin America. Both entities share a dedication to meeting the needs of the market, offering solutions that travelers require whether they are flying domestically or internationally.