Kaldi, in partnership with WealthKernel, plans to convert everyday cashback into investments for customers.

This collaboration will enable Kaldi to integrate WealthKernel’s core infrastructure services such as onboarding, custody, and trading API, enhancing their platform’s capabilities.

Moreover, users will have access to account wrappers like GIA, ISA, and SIPP, providing a comprehensive range of investment options. Both Kaldi and WealthKernel aim to meet the evolving needs of clients while ensuring compliance with industry regulations.

Details of the Partnership

The initiative aims to embed investments early in the customer journey, recognizing that wealth-building is closely tied to regular purchases. This approach benefits customers by allowing them to save without hindering their financial goals and helps businesses increase customer engagement.

Research from Santander UK highlights a significant lack of financial education among young people. The survey found that 79% have never created a budget, 76% have never paid bills, and 77% do not save for unexpected expenses. Only one in four received any financial education at school.

Kaldi’s platform aims to simplify money management by automatically investing or saving cashback rewards, making wealth-building more accessible and secure.